Better Business Coaching

Assertive Behavior

• Standing up for your own rights without violating another person’s rights
• It involves expressing your needs, wants, opinions, beliefs and feelings in a direct, honest and appropriate way
• The aim of assertive behavior is to communicate productively

Passive Behavior

• Failing to stand up for your rights or doing so in such a way that others can disregard them
• It involves expressing your needs, wants, opinions, beliefs and feelings in apologetic, tentative, self-effacing or even dishonest ways
• The aim of passive behavior is to avoid conflict and to please others

Aggressive Behavior

• Standing up for your own rights in such a way that you violate another person’s rights
• It involves expressing your needs, wants, opinions, beliefs and feelings in inappropriate ways and ignoring or dismissing those of other people
• The aim of aggressive behavior is to win, if necessary at the expense of others