In a downturn, exceeding your customer’s expectations can make all the difference in whether or not you win the next job. The following tips show how you can go above and beyond and win a customer for life.
1. Ask proactive questions – customers appreciate it when you act as business coach and demonstrate your concern for the process and its result.
2. Know when to defer – deference it important but too much of it positions you as a hired help. Inspire confidence by acting collegial and proving yourself to be a competent business expert in your field.
3. Beat the deadline – getting the work done ahead of time gives the customer flexibility and demonstrates you are efficient and customer-focused. When you agree a deadline with your customer choose one that you know you can beat.
4. Give feedback – every process can be improved; you are in a unique position to provide feedback. If you feel the circumstances are right, tactfully give thoughtful and constructive criticism.
Carole Davidson is an Executive Coach inspiring businesses to succeed.
1 comment so far
1 Sally Reed // Jun 24, 2009 at 7:40 pm
No doubt about it. Top notch customer service can distinguish you from the herd and right now, with this economy, no one can afford to turn off potential clients/customers.