Better Business Coaching

The X Factor

We have all seen the reality TV show where the public determine who is going to be the next talent to walk the red carpet. Well in business, you also need to have the X Factor in order to get to and stay at the top. I would ask you to reflect on business’ that have managed to remain afloat for many years especially during these difficult times and ask yourselves this question –  What is it that makes them so uniquely individual and sustainable?

What Is Special About Your Business ?

In any business, we need to ensure that we either provide a unique service or a service that provides that little bit extra for the customer.  The customer may want to shop around, or choose to stay with you as soon as they enter your business premises, whether they are office based, shop front or on the World Wide Web. You must choose your target audience wisely.

Customers are fickle, so they need to be captivated immediately. That means you need to target the five human senses. We make a purchase by means of touch, sight, sound, smell or taste.

What is so Unique about your business that you can target any one of the five human senses?

As I have said in my previous blog, I am the Simon Cowell of the Coaching industry, which indicates that I will reflect back to you directly any areas of development that I recognise in your business.   Sometimes our friends or relatives would not feel comfortable to be so honest, as they are afraid of hurting your feelings! Well, you need a Coach who is not afraid to be so honest with you, as business development requires a direct and honest approach.  You need a strong ego in the business world in order to succeed, so it is time to put to rest any ego insecurities you may have, in order for you to progress with success.

Coaching Questions

• What are your strengths?
• What are your areas for development?
• What are your Unique Selling Points?

If you were to enter the X Factor or Britain’s Got Talent, you will be judged on the merit of your skills, strengths and areas for development. More importantly, you will succeed on the Unique qualities and skills you possess….so waste no time, as that is the most precious commodity to man and it is now time for you to begin to develop and enhance your USP’s.

http://joyandrewsbusinesscoaching.co.uk/